Customers are the source of real growth. We combine in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth. Well-executed marketing programs drive up both revenue and profits. Calx Trading works with companies to structure such programs carefully to target attractive customer segments, create the desired image, and strengthen the brand.

Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.